On Friday, Aug. 12, North Carolina A&T State University rolled out the “Aggies Do” brand campaign new “look” with a signature word mark that aptly defines, captures and expresses the story of Aggie Pride.
While the university was already certain of the depth of Aggie Pride contained in the hearts and minds of thousands of Aggies around the globe, it learned that Aggie Pride means different things to different people and those meanings are rooted in all the dynamic things that “Aggies Do.” The brand campaign will bring Aggie Pride to life by strategically and intentionally showcasing all the things “Aggies Do” in the lab, in the classroom, on the playing field, in the community and their respective industries.
The new “Aggies Do” look, including the word mark personifies the message and framework of A&T Preeminence 2020 and supports the university’s overall institutional goals. In addition to the new look and feel, the campaign includes new templates for Power Point presentations, newsletters, brochures and advertisements that will be presented throughout the fall to provide cohesive and universal messaging on campus, in the community and throughout the world.
The messaging behind the campaign, began rolling out in fall 2014. The new “look” articulates and connects A&T’s positioning statement to its internal community and external constituents:
“We are proud. Our history is rich with achievement and tradition. Our university is a place where the dynamic and visionary challenge the status quo. We share a vision of preeminence; using our minds, our research and our passion, we engage the community and create positive, lasting global change. We are better than yesterday, but never as good as tomorrow. Because our excellence has no boundaries—and because that’s what Aggies Do!”
For a more revealing look at the “Aggies Do” campaign and new word mark view the university’s accompanying video online.
N.C. A&T Rolls Out New Look for “Aggies Do” Campaign
Source: University News